The Sweetest Tweet of All
Have you been wondering how Apple selects which iPhone applications to feature its latest TV ads, and how a small third-party app developer gets Cupertino’s attention? Great, so have I. Thankfully, The...
View ArticleStarterCards Boost Entrepreneurs–And The Agency Behind Them
Elizabeth Baskin is the founder of Tribe, an ad agency in Atlanta, so it’s not a surprise that she’s a fan of entrepreneurs. But she’s taking it a step further with StarterCards, a series of cards...
View ArticleBranded Utility Worth Paying For
Kraft has long helped busy people plan their meals. Now, the foods giant is helping busy people with an iPhone and $.99 plan their meals. Ad Age spoke to Ed Kaczmarek, director of innovation-new...
View ArticleCouple A Thumbs And An Expensive Phone Delivers A Pizza
According to Mobile Marketer, Pizza Hut’s iPhone three-month old iPhone app has already netted more than $1 million in sales. “We are extremely excited here about the explosive growth we’ve seen, $1...
View ArticleIn Columbia’s Great Outdoors, Leave No Knot Untied
Disclosure: I helped write the copy for the following iPhone App from Columbia Sportswear. When you’re bivouaced high above the valley floor on El Cap, there’s little room for consulting a classic...
View ArticleiMags Sprout From Handheld Media Gardens
Christina Warren of Mashable takes note of the iPhone optimized version of Esquire’s January issue, available now for $2.99 in the iTunes store. “The digital version allows users to easily browse...
View ArticleNews Is Looking Good On The iPhone All of A Sudden
The iPhone is now better equipped than ever to present news of the day, thanks to the recent launch of two new apps (both already popular on the iPad), Flipboard and CNN-owned Zite. According to Fast...
View ArticleBrands Use Instagram to Paint 1000 Words
Ann Handley, Chief Content Officer of MarketingProfs loves Instagram, the iPhone app that encourages users to share filter-treated photos. “Instagram allows you to create visual stories with an...
View ArticleThe Data Is Upon Us, Now What Do We Do With It?
According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.” Technet, which pointed me to the...
View ArticleBurt’s Bees Hawking Its Wares on the Corner of Instagram and Vine
Burt’s Bees and its agency Baldwin & are having fun with Instagram and Vine (as it should be). The company is using stop-motion animation to create uber-abbreviated versions of classic novels. In...
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